About Vitruvius Business Advisors

Vitruvius is the company established by Jeremy Bryson to promote business design, principally in financial services. Its vision is to ‘Exploit digital technologies and develop operating models for business advantage’ The company is named after a Roman building architect who established the following design principles

• VENUSTAS, authentic beuty and experiential enjoyment

• FIRMITAS, structural integrity and durability

• UTILITAS, functional adequacy and utility

These are as applicable today when exploiting digital technology and developing operating models as they were 2000 years ago creating elegant and resilient buildings. A digital platform has to be robust, have the useable features for adoption and be easy to use.